“Millennials have had access to technology their entire lives. As a result, they have shorter and shorter attention spans. They’re facing increasingly difficult economic and work-life boundaries, high education costs, a large aging population burden looming and a healthcare crisis. They’re under stress, constantly multi-minding, and highly web and mobile savvy. Reaching millennials can be difficult, but it is possible to successfully engage this generation. Here are five tactics campaigns and groups can employ to drive engagement.”

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