7 trendov na področju sodobnih volilnih kampanj

“As we embark on a new year, here are seven trends I’ve observed in modern political campaigns from my work across Europe:

1. Nations are Increasingly Polarized

2. The ever increasing volatility of the electorate

3. New challenges for public opinion research

4. Authenticity wins elections

5. Digitalization is changing political campaigns

6. Experience is less important

7. Negative campaigning”

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