“Authors noted that digital spots are “not the most cost-effective method” for voter turnout. That would be social pressure mailers, which can increase turnout by up to 3 percent. But digital ads, they said, are great for targeting voters for turnout in hard-to-reach areas — apartment dwellers or people in gated communities. “This is a tool that should be used in compliment with broader campaign strategy,” they said.
Več si lahko preberete na povezavi.