“For today’s campaigns, the massive amount of media that must be tracked may appear to be an insurmountable obstacle—an ever-rising mountain of information that they have to scale each and every day. But when AI enters the equation, this enormous amount of information starts to look quite different. With AI, the more information that is ingested and processed, the better it works. With each keyword they search, each sentence they transcribe and each face they identify, AI cognitive engines incrementally improve their accuracy and predictive value.”

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